Ignition72

Design

It’s Not Just About Making Things Pretty

A unique medium deserves custom design

The web is not just another format like Print or TV where the idea rules and the execution is standard. The web is a new world where graphics need to not only look good, but bring depth and functionality into the equation as well. Our design team is experienced working on just about every digital format you can imagine, from Banner Ads, Websites, mobile apps or Intranets. Our goal is simple: To not only convey brand consistency in everything we design, but to also ensure that the tool, site or ad is engaging, easy to use and singularly focused on achieving goals.

Our design process is a direct outcome of our planning sessions, using a creative brief, an IA, Wireframes and a Functionality Scope of Work to ensure that everything is accounted for and is reinforcing the goal. These designs are first manifested as Style Tiles, allowing you to look at style outside of the confines of structure. We then progress to full site comps to ensure that the vision is clear and reached through collaboration.

Good design encourages goal completion

Design is much more than making something pretty, it's about enabling the user to use your site or web tool to accomplish their goals and yours. On the web, design is influenced by functionality that further increases its importance. We focus on two audiences: The end visitor or user, as well as the team that will maintain the content on the site or asset.

We conduct extensive research to understand the audience engagement portion of your project. We create various iterations of the user experience and gather feedback from you as well as from your potential audience to come up with a final project that meets your needs.

On our custom web portal we will share all documentation, including creative design, throughout the process so you can view our ideas, share them with a team, and track progress.Visit our portfolio to view samples of our design work or contact our business development manager to learn how we might help you.  

Our work

Visit our portfolio for a selected work examples