Good design is good business
Design is an important competitive advantage that differentiates products and creates emotional connections with consumers especially in crowded markets. At I72 we tailor design to drive your business by examining interfaces in their real–world business, social, and other relevant contexts. In this way we realize and prioritize design’s broad potential and reach toward your end goals.
Empathizing with users means trying to understand and relate to their feelings, thoughts, and experiences. It involves putting yourself in their shoes and trying to see things from their perspective. The process typically starts with research and analysis to gather insights about the user and their needs. This may include user interviews, focus groups, surveys, and data analysis.
Next, our designers and strategy team define the problems that need to be solved and develop a plan for how to create the user experience and the functionality required. This includes creating user personas, journey maps, and wireframes.
Prototype and Test
After wireframing we create prototypes and test them with users to gather feedback and make any necessary adjustments. This may involve creating low-fidelity prototypes, such as paper sketches or interactive wireframes, or high-fidelity prototypes, such as functional prototypes or design mockups. Finally, we iterate on the design and continue testing until the solution is finalized and ready for release. This process may involve user testing, usability testing, and A/B testing to ensure that the final product is effective and meets the needs of the user.
We understand that in today’s digital world, it is essential for businesses and organizations have to have a strong online presence. That’s why we offer a range of services to help you stand out from the competition and reach your target audience. Whether you need a new website or just want to update your existing one, we can help. Our team will work with you to create a custom solution that fits your unique needs and goals. We specialize in creating visually stunning and effective digital solutions for businesses. Our team of experienced designers, developers, and strategists work together to bring your brand to life online.
Our team of experienced designers and developers work closely with our clients to understand their business needs and create intuitive and visually appealing designs that enhance the user experience.
Whatever your digital presence, we can help you gather the insights you need to make informed decisions. Ignition72 performs usability testing, focus groups, interviews, surveys, and other methods to understand how people interact with your digital landscape and use this information to improve design and functionality.
We prioritize usability and accessibility in all of our designs, ensuring that users can easily navigate and use your site. Our goal is to create designs that not only look good, but also function well and provide a seamless user experience for everyone.
Our WorkSee All
At Ignition72, we understand the paramount significance of user experience (UX) design in creating successful digital products. Our team meticulously crafts intuitive and seamless user journeys, ensuring that every interaction is delightful, efficient, and aligned with the unique needs of your target audience. By prioritizing UX design, we empower businesses to foster meaningful connections with their users, maximize engagement, and drive tangible results in the ever-evolving digital landscape.
HABC is the fifth largest public housing authority in the country. I72 designed and built the online home for this important local and national institution.
Founded in 1791, St. Mary’s Seminary & University is the first Catholic seminary established in the United States. Ignition72 created a fully functional site to drive enrollment and advance the mission of this storied institution.
Since 1946, Hagerstown Community College has served more than 175,000 students and awarded over 25,000 degrees and certificates. Our solution serves HCCs many audiences while staying true to the HCC mission and identity.
Our Brand Questionnaire is designed to help you understand the key elements of your brand and how they impact your business. Through a series of questions, you’ll be able to identify your brand’s mission, vision, values, target audience, and unique selling proposition.
User Experience/Interface Audit
By conducting a thorough analysis of user behavior, usability, and design elements, you can enhance the overall user experience and improve the effectiveness of the interface. This audit will help you understand the needs and expectations of your users, and provide actionable insights for optimizing the user journey and increasing engagement and satisfaction.
Our Accessibility Checklist will help you ensure that your website, app, or other digital product is accessible to people with disabilities. This includes making sure that the site is easy to use for those with visual, auditory, motor, or cognitive impairments, as well as those who rely on assistive technology such as screen readers or text-to-speech software.
Creating User Personas
Our user persona guide will help you create detailed, accurate representations of your target audience, help you identify potential user segments, to ensure that you are addressing the unique needs of each group. By understanding the needs, goals, and behaviors of your user personas, you will be able to design products, marketing campaigns, and customer experiences that are tailored to their specific needs.