Career Readiness at its Finest
This was such a fun project to work on, the client was really engaged and open to new ideas
The Houston Independent School District has many websites, including one for each school. These thousands of pages exist within a fixed and rigid template, ensuring that all schools operate on an even field, with the same tools and resources. While this works for the overwhelming majority of HISD’s needs, District wide programs like the Continuing & Technical Education program (CTE) do not fit into the same template as a high school.
HISD met with the Ignition72 Strategy team, and we planned a best practice WordPress deployment, utilizing custom themes to showcase the incredible projects, situations and opportunities the HISD CTE Program represents. CTE Staff were trained to manage and control the site, making their online presence aspirational, nimble and focused.
It worked so well the rest of the district is jealous and making them take down the site!