Marriott Franchise Portal
Marriott International would like you to have a wonderful night sleep at one of their thousands of hotels. Even more, they would like you to open a hotel, and join one of their 26 unique brands. That’s because at its heart, Marriott is a franchise organization. This means that each month Marriott has to process between 20 and 100 new hotel applications, a complicated and complex process.
Ignition72 worked with Marriott to understand the application process and develop a custom spec for a LAMP stack based system. Admins are empowered to manage, track and customize applications across 26+ brands, while the submitted data is routed to appropriate departments, repositories and users.
Marriott’s Franchise Portal exemplifies the marriage of user experience with backend manageability. Administrators of the site have a flexible interface to make changes to each brand’s application while still easily managing the franchisee application process.
As the users of the application, Franchisees are provided a modernized interface that is easy to use, nice to look at, and is an overall more pleasing experience than filling out stacks of application paperwork.