Digital Marketing and SEO
Use Digital Marketing to Get Targeted Web Traffic
We understand that your website is a critical tool for reaching potential customers and building sales and brand awareness. That’s why we take a holistic approach to web development that includes paid and unpaid traffic generating efforts that align with your goals, budget, manpower, and deadlines. This includes building an SEO structure in every one of our websites; researching keyword phrases, tags, and titles that are meaningful; and creating a plan for your overall digital marketing strategy.
Our Proven Process
Digital Marketing Success
Clarify Your Website and Audience Goals
Before we undertake any digital marketing or SEO traffic generation efforts, the first step is to audit your website for SEO and marketing opportunities and confirm the audiences for your site and your goals for them. Creating ad campaign landing pages, for example, can improve your search quality score, increase focus and engagement, and make outcome tracking even easier. Do we need to define and install new events to your analytics? By establishing an analytics baseline, and clarity on goals, we can make sure that our efforts yield results that are measurable and align with your goals.
Empower Your Search Engine Optimization to the Max
Typically we start with SEO as it is often the “low hanging fruit” since more than 90% of people start their browsing on a search engine. This includes establishing an understanding of your rank for your desired keywords on Google, refining and optimizing your meta tags and titles, and ensuring that your site has ongoing new content optimized for search and aligned with your keyword goals. A combination of keyword research, on-site optimizations and targeted content, as well as generating inbound links, establish a strong foundation for your continued SEO success.
Consider Paid Digital Advertising
Ignition72 has placed millions of dollars of media buys on behalf of our clients, working closely with our partner GrapeSeed Media, a major ad buying service. This includes identifying groups to target; leveraging social media, news, and lifestyle sites; using networks like Bing Ads, Google Ads, and LinkedIn ads, and more. Need help with creating ads? We have you covered: We have made thousands of banners and text ads, and are happy to execute your concept, or assist you from the ground up.
At every step of the process, we provide detailed reports and analytics that detail campaign results and visitor activity on your site. We use with date to recommend iterative refinements to optimize your message and tactics, and we ensure that you have all the data needed to make your decisions.
Our Marketing Services
We recognize the vital role of search engine optimization (SEO) and web traffic generation in maximizing online visibility and driving organic growth. Through strategic SEO techniques, including keyword research, on-page optimization, and content optimization, we empower businesses to rank higher in search engine results, attract quality traffic, and expand their digital reach, ultimately driving conversions and achieving long-term success in the digital marketplace.
By implementing best practice SEO we can help you get a greater share of the people going to Google and Bing. We do this by optimizing your site and its content, establishing keywords, improving your alt tags, meta tags and titles, and creating meaningful in-bound/out-bound links to improve your ranking.
Ignition72 can generate rich blog posts full of desired keywords, as well as social media posts, native ads and more using the many specialized writing experts we work with.
Whether it is Social, News, Lifestyle or any other type of ads, our DSP (Demand Side Platform) can access the inventory, manage your budget, and facilitate pinpoint accurate reporting. Let our team help you select the best blend while incorporating custom targeting solutions and audiences to increase the efficacy of your campaign.
Given that so many of your visitors start on a search engine, it is also worth considering Search Engine Marketing, especially if your budget is limited. Our team is certified in Google Ads, having used the system for over a decade. Let us help you get set up.
On a regular basis (frequency determined by you) we will prepare detailed reports about your ads (impressions, clicks, Click-Through-Rates, and more), as well as what your visitors did once they arrived on your site (Events, KPI’s and Engagement), so you can see the direct outcomes of the campaign. We’ll use this information to tweak our strategy frequently.