The Why
If your goal is to tell a story, there is no better way than with images and video. 2017 saw average dwell times on a page with video or rich photography five times higher than pages without. On mobile devices, video is even more popular. With 65% of web activity now happening on smartphones, video is a vital tool in digital lead generation and conversion.
Additionally, high-quality images and photos aren’t just pleasing to the eye. They contribute significantly to search results. Every image is given an ALT tag to utilize SEO best practices. And with Google’s acquisition of YouTube way back in 2006, video has grown into a primary driver for Google search results.
How We Do It
During initial planning sessions, Ignition72 will review your visual assets and make recommendations to fill missing needs. We will build a schedule and budget to create or secure desired assets. Through our partnerships, we are able to deliver video for every screen, including virtual reality headsets.
We will also create a distribution plan that can include social media, paid placements, pre-roll advertisements, sales support channels and internal training distribution. Regardless of the medium of delivery, Ignition72 is able to track and analyze viewership and results to prove the value of video creation based on ROI.
As the adage goes, seeing is believing. Give us a call so we can set up a demonstration of our visual capabilities.