UX Research & Testing
Digital Experiences Driven by Data
User experience research and testing involve gathering data and feedback from users to gain insights into how they interact with your website. By understanding your users’ behaviors, preferences, and pain points, we can optimize your website to create a seamless and satisfying user experience. By prioritizing user experience research and testing, we can achieve this goal and help your business succeed online.
The I72 Process
Understanding Your Needs
Our process starts with stakeholder meetings where we meet with you to determine goals and target audiences. We believe that understanding your business objectives is the key to creating a website that meets your needs. We use a variety of techniques such as brainstorming sessions and user personas to create a comprehensive understanding of what to test for and what your ultimate goals are.
Research and Testing
We conduct extensive research to uncover user needs, preferences, and pain points. This includes analyzing website analytics, conducting user surveys, and performing user interviews as well as usability testing to gather valuable insights. Our team also conducts usability testing to ensure that the website is easy to navigate and use. We use a variety of testing methods, including A/B testing, heat mapping, and user testing, to ensure that our clients’ websites are optimized for user experience.
The insights we gather from our research and testing are invaluable in helping us refine our designs and meet client goals. We use the results to identify areas for improvement, make design changes, and optimize the user experience. By continually testing and iterating on our designs, we can ensure that our websites and applications meet the needs of their users and drive business outcomes.
At I72 we believe that UX research and testing are essential to creating effective digital solutions. Our tailored strategies and processes ensure that we deliver digital solutions that meet your business objectives and exceed your users’ expectations.
Our expert team dives deep into your industry, analyzing your competitors’ online presence, strategies, and user experiences. Armed with valuable insights, we help you make informed decisions, refine your digital approach, and outshine the competition, ultimately driving your business towards greater success.
By conducting data-driven experiments and analyzing user behavior, we help you uncover valuable insights, make informed decisions, and refine your website or application for maximum impact, ensuring a seamless user experience and driving higher conversions.
Through in-depth interviews and interactive focus group sessions, we uncover user preferences, behaviors, and expectations, enabling us to craft tailored digital solutions that resonate with your audience and drive exceptional user experiences.
Through meticulous research and analysis, we create detailed user personas that represent the characteristics, goals, and behaviors of your ideal customers. These invaluable insights enable us to tailor your digital strategies, design user-centric experiences, and drive meaningful connections with your audience.
Ensure that your digital platforms are usable by all, meeting WCAG guidelines and accessibility standards. From comprehensive audits to actionable recommendations, we empower your business to provide an inclusive user experience that reaches a broader audience and fosters equal access for everyone.
Heat maps are generated by tracking and aggregating user data, such as mouse movements, clicks, scrolls, and attention duration. By visually mapping user interactions, clicks, and scrolling patterns, we uncover actionable data that allows you to make informed decisions and enhance user experience.
Through rigorous user testing and in-depth research, we uncover valuable insights that inform the design process, ensuring that every element is optimized for usability, engagement, and customer satisfaction. strive to keep you informed every step of the way.
Our WorkSee All
The National Credit Union Administration engaged I72 to build a game to teach financial literacy to children. Through meticulous user research and iterative design improvements, we ensured a seamless and engaging experience, empowering children to learn essential money management skills in a fun and interactive way.
I72 designed and built the Extended Studies (EXST) at the University of Maryland (UMD) sites which administer courses for pre-college, undergraduate, graduate students. We used responsive layouts and employed an intuitive navigation to create a platform that not only showcased the university’s brand but also provided an optimal browsing experience across different devices.
Ignition72 sought to understand the CPP’s objectives, audiences, how content is being consumed and implemented, and the ways training sessions can unfold. We strategized a web-based video platform that ensured each step of a session was intuitive and able to be self-guided.